Book cover design for non-fiction business guide

Book cover design | Awards finalist

From Zero to CEO: Your guide to starting a thriving business from home is the book that author Victoria Coster wished had been available to her when, as a struggling single mother with no business skills, she started her own business with zero funds from her housing commission home. This practical guide takes you from working on yourself, to getting started, finding your target customers, setting up systems and social media, networking and making sure your business is compliant.

Victoria wanted the cover design to illustrate the concept of ‘getting started’ and taking practical steps to launching a new venture. I experimented with iconography around car odometers, and domestic settings, but in the end it was this simple typographic design concept featuring a ‘traffic light’ colour palette that was unanimously favoured by all. The first cover concept was signed off without any changes, and was a finalist in the 2021 Australian Business Book Awards for Best Cover Design.