Branding re-design for a leadership coach

Logo design | Branding graphics

Of Kin founder Kylie Lewis’ mission is to bring liked minded people together to build and broaden their skills in the area of leadership, culture change, and personal professional development. As Of Kin approached its 7-year anniversary, Kylie felt the itch to unite the disparate parts of the established branding and update her branding to showcase her mission in visual terms.

I developed a custom typographic logo as well as a series of textural shapes that work together in endless combinations. A creative soul at heart, Kylie was thrilled to be able to create graphic elements to enhance her branded applications with the elements I designed. A branding style guide, as well as Canva templates that she can edit and add to, were also supplied as part of this project.

“Tess is an absolute gem to work with. As a great listener, keen observer and someone who is deeply curious, she is the creative collaborator dreams are made of. Tess has the business nous and calm energy to bring ideas to life, in a way that makes working both enjoyable, fun and always on the mark. Which is why I keep coming back to her over and over whenever I have a creative itch to scratch - from publishing my book to launching my podcast, to refreshing my ID, Tess is my go-to business partner for all things design.”

Kylie Lewis, Founder, Of Kin