Website and visual identity re-design for a counsellor

visual identity design • Squarespace website design • stationery

It’s always a pleasure to work with clients at intervals as their business’ evolve and pivot. I first worked with Simone in the early 2010s when she launched her childrens’ counselling service in Melbourne. Ten years later, with a renewed focus, more experience, and a tree change under her belt, Simone was ready for a rebrand.

To appeal to a broader market (families, teens, and adults living in the Macedon Ranges), I simplified Simone’s previous logo into an elegant wordmark, and incorporated a set of nature-inspired icons to her visual branding. Coupled with a bright yet earthy colour palette, some royalty-free imagery of the region, and a set of new professional photos, Simone now has a fresh website that reflects where her business is at (with room to grow).