Logo & business card design for a jeweller

logo | business card | swing tag

After years designing jewellery and accessories for one of Australia’s biggest brands, Liz Ickiewicz was ready to develop her own aesthetic and establish a viable business alongside raising her family.

Taking on private commissions, collaborations and designing small collections, Liz wanted a professional-looking brand that spoke to her design aesthetic but could be adaptable and versatile. The identity needed to work across packaging, swing tags, and online applications.

I created a brand identity that embodied Liz’s clean and contemporary handmade pieces, with geometric letterforms reflecting the shapes repeated in her designs. Its monochromatic colour palette complements the bright gemstones and enamel pops of colour that feature in her jewellery designs.

Years later, Liz continues to love her logo, enjoying the versatility of a business/swing card and using it to accent her fun and original product packaging.